Joyy Ads is the demand-side platform built for performance — buy premium inventory across display, video, native, CTV, and audio from a single seat, with real-time bidding, precise audience targeting, and reporting you can actually trust.
A modern DSP that pairs enterprise-grade bidding infrastructure with controls simple enough to launch a campaign in minutes.
Evaluate billions of impressions per day and win the ones that matter with a high-throughput, low-latency bidder.
Build precise segments from first- and third-party data, contextual signals, geo, and device — then reach them everywhere.
Pre-bid filtering, verified inventory, and IVT protection keep spend on real, safe, viewable placements.
Log-level data, real-time dashboards, and clear supply-path fees. No black boxes, no hidden margins.
Dynamic creative, automated A/B rotation, and format-aware serving that lifts CTR without manual busywork.
Direct and open-exchange access to premium supply across web, app, connected TV, and streaming audio.
A globally distributed bidder responds in milliseconds so you never miss a high-value impression.
We route to the shortest, cleanest path to inventory — cutting fees and reducing duplicate auctions.
Bid models retrain continuously against your KPIs — CPA, ROAS, viewability, or completion rate.
Set your KPI, budget, flight, and audience. Import your data or build segments from ours.
Traffic creatives across channels with pacing, frequency caps, and brand-safety rules applied.
Our bidder values every impression against your KPI and wins the ones worth buying.
Track performance with log-level transparency and scale what works, channel by channel.
Independent, transparent, and obsessed with performance — we make the same tools the biggest buyers use accessible to advertisers and agencies of every size.
One clear platform fee. You see the media cost, the take rate, and where every dollar goes.
A dedicated team helps you launch, troubleshoot, and optimize — not a ticket queue.
We don't own media, so we optimize for your outcomes — never to fill our own inventory.
Joyy Ads is an independent demand-side platform built to make programmatic advertising work for advertisers and agencies of every size. We pair enterprise-grade bidding infrastructure with controls simple enough to launch a campaign in minutes — across display, video, native, CTV, and audio.
Our mission is simple: help brands reach the right people, on the right screen, at the right moment — with full transparency into where every dollar goes. No hidden fees, no black boxes, and no media we're quietly trying to fill. When technology reaches the right person at the right moment, everyone comes out ahead — the brand, the publisher, and the person on the other side of the screen.
Tell us what you're running and we'll set you up with a seat, a walkthrough, and a plan to hit your goals. Advertisers, agencies, and publishers all welcome.